Lavender from Lavender scores outbound emails and suggests edits for clarity, tone, and personalization. It is aimed at AEs and SDRs improving reply rates, with a freemium daily analyses with paid plans for teams and CRM integrations. Focused on email craft, not full pipeline or call intelligence. Editorial teams should verify fit against their compliance and workflow needs before rolling it out broadly.
Lavender
Lavender
Real-time email coaching for sellers
FreemiumScore 61.4#167 overall#7 in Sales & CRM
24 editorial upvotes · editor score 4.3 / 5
Specs
| Pricing | Freemium |
|---|---|
| Starting price | $29/mo |
| Free tier | Yes |
| Platforms | Web |
| Launched | Jan 1, 2020 |
| Last verified | Oct 18, 2026 |
| Vendor | Lavender |
Highlights
- Email scoring
- Gmail integration
Pros
- Quick coaching
- Measurable lifts
Cons
- Email-only scope
Alternatives
- Apollo.ioSales intelligence with AI email writing81.8
- ClaySpreadsheet for creative outbound enrichment80.0
- HubSpot AIAI assistants across HubSpot CRM and content78.2
- GongRevenue intelligence from call and email data76.8
- AgentforceSalesforce AI agent platform (formerly Einstein Copilot)72.4
- Outreach KaiaReal-time meeting assistant for sales calls62.4
Reviews
Reviews open in the next release. Editor scores on this page are editorial estimates, not user ratings.