Clay from Clay chains enrichment APIs and AI copy to personalize outreach at scale. It is aimed at growth teams building prospect lists, with a freemium row credits with paid plans for higher limits and integrations. Credit burn adds up fast on wide enrichment waterfalls. Editorial teams should verify fit against their compliance and workflow needs before rolling it out broadly.
Clay
Clay
Spreadsheet for creative outbound enrichment
FreemiumScore 80.0#43 overall#2 in Sales & CRM
177 editorial upvotes · editor score 4.5 / 5
Specs
| Pricing | Freemium |
|---|---|
| Starting price | $149/mo |
| Free tier | Yes |
| Platforms | Web |
| Launched | Jan 1, 2019 |
| Last verified | Oct 18, 2026 |
| Vendor | Clay |
Highlights
- Waterfall enrichment
- AI personalization
Pros
- Extremely flexible
- GTM darling
Cons
- Expensive at scale
Alternatives
- Apollo.ioSales intelligence with AI email writing81.8
- HubSpot AIAI assistants across HubSpot CRM and content78.2
- GongRevenue intelligence from call and email data76.8
- AgentforceSalesforce AI agent platform (formerly Einstein Copilot)72.4
- Outreach KaiaReal-time meeting assistant for sales calls62.4
- LavenderReal-time email coaching for sellers61.4
Reviews
Reviews open in the next release. Editor scores on this page are editorial estimates, not user ratings.